The Chocolate Factory, once home of the Jelly Baby, closed down in 1975. The cluster of 19th and 20th century manufacturing buildings have steadily been claimed as studios for local artists, music makers, multimedia studios, photographic studios and performing arts organisations. The new masterplan has sought to maintain the individual nature of the different structures while creating cohesion. It takes the creative core and wraps it around exhibition space with routes taking visitors intuitively to the Chocolate Square centre.