Project showcase

Gallery: Shortlisted entries for The Pineapples Awards 2025

View the 2025 Pineapples Party Gallery

2025

Activation

Our Purple City, Milton Keynes for MyMilton Keynes Business Improvement District with centre:mk, Midsummer Place and Milton Keynes Theatre

Purple Tuesday is a global movement raising awareness of the challenges disabled people face in public spaces and services, promoting inclusive solutions. Milton Keynes aims to become a leader in accessibility through long-term cultural and operational changes. The event was shaped through consultation with disability organisations and stakeholders, with 17 pop-ups from local businesses and charities including MK Snap and Carers MK. MyMK plans to make the event annual, expanding activities.

Shortlisted for Activation - The Pineapples Awards 2025

2025 Activation

$Restoring Earls Court from an empty site back into a global destination, London Borough of Hammersmith & Fulham and Royal Borough of Kensington and Chelsea for ECDC with Hawkins\Brown and Studio Egret West$

Restoring Earls Court from an empty site back into a global destination, London Borough of Hammersmith & Fulham and Royal Borough of Kensington and Chelsea for ECDC with Hawkins\Brown and Studio Egret West

The 16-hectare former Exhibition Centres site, inherited in 2019 with a history of failed delivery, is set to be transformed into a drastically new neighborhood. With 4,000 homes, 8 hectares of public space, and 227,000 sq m of workspace, it will bring 12,000 jobs and three cultural venues. The Lost Estate immersive experience has already contributed £9.4 million to local spending. Meanwhile, community engagement through workshops has involved 532 attendees in shaping the masterplan.

Shortlisted for Activation - The Pineapples Awards 2025

2025 Activation

Thamesmead Festival, Borough of Bexley for Peabody with Festival Production Group and Serious

Since 2017, Thamesmead Festival, conceived and led by 14 local residents, has celebrated the vibrant diversity of Thamesmead’s 45,000-plus residents. Held each August by Southmere Lake, it has grown to four stages, a Play Zone, a Calm Zone and 45 local vendors. In 2024, it had 8,500 attendees. It complements community initiatives such as a new arts centre, a library and 38 artist studios.

Winner of Activation - The Pineapples Awards 2025

2025 Activation Winner

London Mural Festival, London for Global Street Art and partners

Last September, 140 new public artworks were created by over 300 international artists across 10 London boroughs, including a one-day transformation of Carpenters Estate in Newham. The activation, part of the estate’s significant regeneration by Populo Living, celebrated its evolution with creativity, fitness and entertainment. Steel Warriors outdoor gym, playgrounds and murals emphasised health, wellbeing, and community collaboration. The regeneration will provide over 2,000 new homes.

Shortlisted for Activation - The Pineapples Awards 2025

2025 Activation

Emerge East, London Borough of Barking and Dagenham for Barking Riverside Limited with HemingwayDesign

Emerge East, established in its third year, is a free festival celebrating community, creativity and nature in a development with 3,500 homes and a small population of 6,000. Once complete, the area could house 50,000 people but footfall remains low. Emerge East, a one-day event, encourages long-term economic growth by incubating local talent and strengthening connections to the riverfront, local economy, and cultural heritage, ensuring a lasting impact on the community.

Shortlisted for Activation - The Pineapples Awards 2025

2025 Activation

Pavilion on The Green, London Borough of Enfield for Enfield Council with Fisher Cheng, Doodle Designs, Engineers HRW and Sullivan Brothers Construction

Enfield Council aims to transform The Green in Edmonton into a secure, vibrant space for residents, featuring repurposed railway arches and a riparian habitat for flood alleviation. A shared community statement of intent was created, anchored by a three-year meanwhile pavilion serving as social infrastructure. Since its launch, the pavilion has hosted over 60 arts, culture and workshop events. Edmonton, with a high youth population and significant deprivation, is set to benefit.

Shortlisted for Activation - The Pineapples Awards 2025

2025 Activation

Knitting the Air, London Borough of Tower Hamlets for Poplar HARCA with Caroline Murray, the knitters of East London, EcoWorld London and The Aberfeldy Practice

A creative project in Poplar’s Aberfeldy area uses knitting to visualise air pollution data, raising awareness and sparking conversations about air quality. As the area undergoes major regeneration with over 5,000 new homes and community spaces, nearly 140 knitters have contributed 4,000 hours to craft a large-scale artwork representing a year of pollution data by sensor and pollutant type. With a cost of under £5,000, the project has engaged 130 artists and over 600 participants.

Winner of Activation - The Pineapples Awards 2025

2025 Activation Winner